Why Generic Comments are Hurting Your Personal Brand

We've all seen them: the "Great share!", the "Totally agree!", the "Thanks for the insight!". While these comments are well-intentioned, they are actually diluting your professional brand. Here's why.

The Perception of "Botting"

In an age where AI is everywhere, generic comments are immediately flagged by human readers as "bot-like." If people think you're using a generic automation tool, they lose trust in your professional authenticity. You aren't just wasting a comment; you're actively hurting your reputation.

Missing the "Recruiter Signal"

LinkedIn is the world's largest job board. Recruiters aren't looking for people who "agree" with everything. They are looking for people who demonstrate domain expertise. A generic comment provides zero signal to a recruiter. A thoughtful comment that mentions your past experience (via Resume Sync) is a beacon for opportunities.

The Opportunity Cost of Silence

Every post on your feed is a chance to showcase your thinking to the author's entire network. When you leave a generic comment, you're missing a free opportunity to get in front of hundreds of potential clients, partners, or employers.

Don't be a generic voice. Be a high-signal contributor.